Opt for various small campaigns over a longer period of time instead of one single, major effort.
- Provide the appropriate infrastructure
Secure bike parking lots, changing rooms with showers and lockers, ...
- Organise campaigns to promote motivation, awareness and education
Company bikes, cycling days, trying out electrical or folding bikes, training courses, ...
- Offer benefits for cyclists and highlight the efforts that were made
Mileage allowance, safety vests featuring the name of the company, bike maintenance at the workplace, ...
- Develop active communication
Publicise every campaign and communicate actively with all stakeholders, and particularly with the personnel department!
- Set a good example
Example is better than precept.
Need any help? Call on the Pro Velo services!